399 fremont

case study

With UDR, directed lease-up of 447-unit ultra-luxury high-rise in FiDi, San Francisco in 2015, competing with over 2,000 units of inventory that hit the market within a 4-month period.

  • Drove revenue through deep understanding of market positioning, creativity, team engagement, & grit.
  • Created & executed a marketing plan.
  • Performed design review in collaboration with construction team & architects – developing a post-mortem process that drove a pre-development operational engagement with construction going forward.
Aerial view of 399 Fremont, a modern skyscraper in San Francisco, surrounded by other buildings and set against a pastel sunset sky.