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Enoch & Co partnered with Forum Investment Group to bring a fresh approach to marketing and leasing for a 120-unit active adult community in Golden, CO. By leveraging psychographic research and personalized communication strategies, they successfully engaged a unique 55+ demographic.
Collaborating with Forum Investment Group, Enoch & Co led the conceptualization and execution of a 120-unit active adult community in Golden, CO.
This project required redefining marketing strategies to cater to a demographic that doesn’t engage with traditional channels. Instead, the team implemented personalized tactics, including in-person events, direct phone outreach, and live communication.
Working alongside the in-house marketing team and a third-party active adult management firm, Enoch & Co developed lease-up benchmarks and operational standards tailored to the needs of this unique customer base.
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