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With UDR, directed lease-up of 447-unit ultra-luxury high-rise in FiDi, San Fransisco in 2015, competing with over 2,000 units of inventory that hit the market within a 4-month period of time.
Drove revenue through deep understanding of market positioning, creativity, team engagement, & grit.
Created & executed marketing plan.
Performed design review in collaboration with construction team & architects – developing a post-mordem process that drove a pre-development operational engagement with construction moving forward.
