399 fremont

case study

With UDR, directed lease-up of 447-unit ultra-luxury high-rise in FiDi, San Fransisco in 2015, competing with over 2,000 units of inventory that hit the market within a 4-month period of time.

Drove revenue through deep understanding of market positioning, creativity, team engagement, & grit.

Created & executed marketing plan.

Performed design review in collaboration with construction team & architects – developing a post-mordem process that drove a pre-development operational engagement with construction moving forward.

399 Fremont Property