Transforming multifamily challenges into triumphs

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Corner of a building with white brick

About Us

Our mission is to empower proptech and multifamily real estate stakeholders to unlock their true potential, navigate challenges with confidence, and achieve enduring success and prosperity in the dynamic multifamily market.

our approach

Through strategic partnerships, data-driven research and analysis and transparent communication, we empower you to make good decisions.

We listen. We advise. We execute. And we have fun.

Meet Our Team

a dream team of multifamily nerds who know how to have fun

Carol Enoch: CEO

Carol is a results-driven leader fueled bu the power of connections. With over two decades of multifamily industry experience across diverse asset classes, she excels in Class A+ luxury lease-ups, mid-rise and low-rise multifamily developments and has a profound understanding of primary, secondary, and tertiary markets nationwide. Her impressive client portfolio includes developers, investors, property management firms, and prop tech companies. An accomplished public speaker, Carol is a sought-after speaker at prominent industry conferences and annual meetings, including AIM, NMHC and more. When Carol's not working, you can find her kayaking in Sausalito, conquering hiking trails with the enthusiasm of a mountain gat, and taking more photos of her cat, Libby, than Libby probably wants.

Julian Rude: Analyst + Operations

Julian's multifaceted expertise as a seasoned multifamily real estate investor, developer, operator, and analyst uniquely positions him to offer unwavering and comprehensive support throughout the entire lifecycle. His extensive 15-year track records includes a hands-on approach to optimizing leasing and operational performance, making him the ideal partner to expertly guide clients at every pivotal juncture of their investment journey. When Julian's not working, he's chasing thrills amidst Colorado's breathtaking landscapes, loving life on the edge with his trusty sidekick- his adventurous and adorable dog, Rusty!

Caryn Weiss: Marketing

Caryn brings over 20 years of experience with all aspects of branding, marketing and media mastering facet of the multifamily and for-sale real estate landscape. Caryn doesn't just craft compelling branding and identities; she forges memorable brand experiences. She doesn't simply develop engaging collateral and content; she creates captivating narratives that resonate. And when it comes to all things digital, including strategies, she's not just proficient, she 's a trailblazer, leasing the way to your marketing success. when Caryn's not working, you can find her passionately cheering for her beloved Cubs and not-so-secretly judging anyone daring to order pineapple on pizza.

Carol Enoch: CEO

Carol is a results-driven leader fueled bu the power of connections. With over two decades of multifamily industry experience across diverse asset classes, she excels in Class A+ luxury lease-ups, mid-rise and low-rise multifamily developments and has a profound understanding of primary, secondary, and tertiary markets nationwide. Her impressive client portfolio includes developers, investors, property management firms, and prop tech companies. An accomplished public speaker, Carol is a sought-after speaker at prominent industry conferences and annual meetings, including AIM, NMHC and more. When Carol's not working, you can find her kayaking in Sausalito, conquering hiking trails with the enthusiasm of a mountain gat, and taking more photos of her cat, Libby, than Libby probably wants.

Candice Mayberry

Candice Mayberry is a dynamic professional with over 20 years of experience in Project Management and Real Estate.Candice is known for strategic planning within cross-functional teams, flexibility, and adaptability, technical and analytic skills, and practical problem-solving strategies. Based in Georgia, she has two labradoodles (Dior & Chance) and a 19-year old son at Kennesaw State University studying Cyber Security. She loves to travel, cook and watch Master Chef.

Maggie Washburn

Maggie has over twelve years' of experience working in the Bay Area based residential real estate, and is licensed transaction coordinator. with a focus on leasing and property management, Maggie has lent her expertise to Laramar, SF Urban, Equity Residential, UDR, and Mosser Companies. Maggie is a skilled at managing relationships, implementing sales strategies, and providing exceptional customer service. Her expertise working with diverse teams in all asset classes drives exceptional results. In her spare time she enjoys walking on the beach with her dog and doing yoga.

David McRez

With a strong background in operations, sales and customer service, David has experience dealing with nearly every facet of property management. Most recently, he has taken on his biggest challenge yet: tending to every whim of his newborn and 3-year-old as a stay at home parent. His expertise and attitude makes him well equipped to take on any project with a smile on his face.

Avery West

Avery brings to bear 10+ years of startup, agency and freelance marketing experience. She's worked in industries ranging from alcohol to healthcare and is happy to found a lovely home in multifamily. Her biggest learning from all this experience? Keep it simple and say what you eman (this goes for marketing and life).
When she's not working she's running, swimming, dancing, doodling, traveling and spending time with friends.

Jenna Hatch: Designer

Jenna's journey into graphic design was an unexpected twist, sparked by her less-than-stellar flute skills, but it turned out to be the best detour she could have taken. As a recent graduate of The University of Illinois, she's been developing her craft in freelance graphic design since she was 16. Over the years, she's discovered her deepest passions lie in the realms of branding, crafting social media content, and website designs. All using her intuitive eye for creating visually appealing assets.
Recently outside of work, Jenna has embarked on a sourdough journey. Nurturing her sourdough starter has become more than a hobby, it is a obbession.
Carol Enoch
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