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Partnered with Forum Investment Group on conceptualization and execution of 120-unit 55+ active adult community in beautiful Golden, CO, using psychographic research and targeted marketing to define a new user in the multi-family realm.
This unique demographic does not respond to typical marketing channels, rather requires a personalized touch, in-person events, direct phone and live communitcation.
Developed criteria for lease-up benchmarks and operational standards based on customer needs, in partnership with in-house marketing team, and third-party active adult specialty management company.
