A luxury building in an emerging market outside of Minneapolis, MN – defining the target market, for this particular project, was a challenge.
Pre-entitlement, Talo was conceived as an escape from downtown Minneapolis.
Through psychographic research, targeted market data, and demographic studies, along with discussions with the operating team and residents, we identified the Golden Valley submarket as a strategic target, given its burgeoning commercial corridor in St. Louis Park.
303 Units, leased up in 12 months.
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